Case Studies- For Men

Dolce & Gabbana- The one




All attention is on him which shows he must be important. Close ups are used to show he is the main focus of the advert and to show he has power. Non-diegetic slow music is used to show romance. Colour changes from black and white to colour. This shows the contrast between old fashioned and sophisticated to modern and sexualised.

Dirty Grandpa


The poster sexualises both men and women. Men with shirts off women in bikinis. Bright colours, modern young. Goes against the stereotype of old men being weak as he is lifting Zac Efron in the air. Acts younger than he is. Acts like a teenager. Zac Efron & Robert De Niro- star appeal.

Mens Health Magazine- June 2016




Sexualising men- Shirtless, showing muscles. 'Flat Belly Fast' Main cover line showing guys should have a flat belly. ' Best advice for getting rich' saying men should aspire to be rich. The cover lines revolve around money, figure and women. Stereotypical magazine for men. Star appeal using names such as Ryan Reynolds, Pharrell and Arnold Schwarzenegger.